Sponsored or guest content is not advertising, its a chance to reach your audience with helpful content that solves their problems, entertains or enriches.
To increase the likelihood of your posts receiving quality offers, we've put together these guidelines and suggestions. Please read them fully before starting your campaigns.
The main requirements for all posts are that they must:
- Be well-written and free of spelling and grammar errors
- Be written in a objective and balanced style; sales copy is not accepted
- Not contain any adult language or objectionable words / backlinks
- All content must be original and unique (Copyscape is used)
- Include no more than two self-serving backlinks that are relevant to the content
- Any images must be licensed or properly attributed
Zero spam tolerance
We do not accept shallow posts that are breeding grounds for spammy SEO techniques and we are not an article marketing service. We only accept engaging content that is compelling, interesting, entertaining or useful - this is what bloggers like to publish and this is how you'll get the best offers.
Choose your headline with care as these make all the difference to the number and quality of offers that you receive. Your headline is your first chance to make a good impression with potential publishers.
With the exception of valid acronyms, words should never be fully capitalized in your headline or main body. You Should However Capitalize Your Headlines Like This.
Most blog readers love stories, practical tips and how-to articles. Content marketing is a chance for your brand to express its personality and connect with potential customers in meaningful ways.
- Keep it clean so the publisher can easily adapt it to suit their theme
- Use plenty of subheadings to add structure to your post
- Avoid <h1> tags and underlines
- Bolded text should be used sparingly
- Image sizes should be below 400 pixels wide and at 72 dpi
Your post should be at least 500 words and as long as you need be in order to convey your message. Its rare to squeeze much substances into less than 500 words, and many of our posts are longer. There are exceptions of course. Focus on writing a good post, not word counts.
You can add a maximum of two self serving links to your post, which must be related to the content and fit naturally within the context. There is no limit on the total number of links you can include, feel free to add extra links for references or sources.
Bylines should be a sentence or two explaining who you are and what you do. We recommend that you include a link to an active social account on Twitter or Google+ (your own personal one or a company one). This helps to show readers, publishers and search engines that you are a real author as well as future proofing your efforts.
Keyword based anchors are not permitted in byline’s (branded or neutral anchor texts are fine).
Once your posts are live, we encourage you to respond to any comments received. Any changes that are needed can be discussed with the publisher through our messaging system.
Moderation and declined / suspended posts
We reserve the right to decline any post or content that falls short of our content policy or terms. We sometimes suspend posts whilst they are open for offers based on reports from other users or admin review.
Last updated May 21, 2013