Blog comments, profile links, articles, spinning, directories, blog networks and automated software no longer cut it. Recent updates from Google have targeted easy-to-get-your-hands-on links, devalued them and even penalised some sites.
Getting genuine links through content marketing (see this study and this one) can boost your search rankings, drive referral traffic and even open the door to future sales. These ideal links are surrounded by relevant content as opposed to being isolated in the sidebar or footer. They come from quality, relevant sites that are actively maintained.
To maximise the effectiveness of your content marketing and SEO campaigns we recommend that you:
- Avoid obtaining too many links from author bylines, place links within the main content body
- Avoid excessive keyword anchor texts, the majority of your links should be branded or neutral
- Avoid mass posting, focusing instead on quality posts from relevant sites
- Avoid web directories, article banks and sites where anyone can easily get a link
- Avoid linking to the same page multiple times, from within a single article
- Write meaty, engaging posts that offer real value to the readers
- Use bylines with caution, vary them and include link to real social accounts
- Get as many social signals as possible from real users in the form of Tweets, Likes and +1s
- Link out freely to other related authoritative websites from your posts (co-citations)